The modules of UPPER:NEO Marketing Execution significantly improve the efficiency of your entire marketing organization

Media diversity, short product lifecycles and lower marketing budgets makes it difficult for marketing organizations to meet their daily requirements. At the same time clients naturally expect a personalized high quality 24x7 communication and service.

How could you cope with these challenges in the best way? Our extraordinary successful clients would recommend to trust in your strategy and your creativity and to use the efficient tools of the UPPER:NEO Execution for most successful marketing projects.

UPPER:NEO Execution completes the UPPER Network product portfolio beside process-based planning and business intelligence tools with highly specialized solutions for operative marketing and efficient functionalities for

• Perfect media management - from TV to various online channels
• Efficient print management - including all process steps, existing applications and external suppliers for your catalog and print production
• Comfortable media asset management for process related management, automated archiving and context related allocation of your digital assets
• Multi-level cost & spend management to keep your budgets, supplier, purchase orders and spending under control plus
• A solution for dialogue marketing including predictive modeling to event based communication.

And the best: the modules can seamlessly be integrated with the UPPER:NEO Marketing Planning and Marketing Intelligence modules. The underlying processes can be controlled flexibly through the UPPER:NEO Process Engine®, the most powerful Marketing BPM solution available.

Your benefits with an UPPER:NEO Marketing Execution solution are: